How Y combinator funded start-up smart asset doing ?

In our series on how Y Combinator-funded companies are doing, we're highlighting SmartAsset, a fintech company that joined Y Combinator in the summer of 2012. Founded that same year in New York City, SmartAsset has become a top online platform for comparing financial products. The company uses data-driven tools to help people make important financial decisions, like buying a home, planning for retirement, and managing credit cards and loans.

SmartAsset's platform evaluates different financial strategies and calculates the real costs, offering personalized recommendations to users. This makes complex financial choices easier for everyone.

Since starting out, SmartAsset has raised $161 million in eight funding rounds. The most significant was a $110 million Series D round in June 2021, led by TTV Capital and supported by investors like Javelin Venture Partners and Citi Ventures. This funding helped SmartAsset reach a $1 billion valuation, making it a "unicorn" in the fintech industry.

Even with a small team of just eight employees as of December 2022, SmartAsset has become a strong competitor in the fintech market, ranking 4th out of 68 active competitors. The company's growth highlights the success of Y Combinator’s early investment, showing how SmartAsset has used that support to build a strong presence and achieve impressive financial growth.

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